As players and consumers grow older, they naturally seek experiences and entertainments that advance and grow along with them. Perhaps when they were kids and young, they were excited by action orientated twitch and reflex based games, where OCD was king of grind. As they grew older, they may just all of a sudden decide that they want romance, or good stories, or a philosophical context to the plot: things that do not subsist on twitch reflexes or action orientated entertainment.
The question is, has the Western game industry grown with their consumer base… or have the consumers themselves aged and matured faster than the pace of game design philosophy?
A feature article at Adrenaline Vault, one of my early pc gaming review magazines I read regularly for game news and currently an independent review site, has its own thoughts to that issue.