Humanizing the demonized conservatives
Re-humanizing our people.
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Beyond their business successes, Michelle and Jesse Malkin have been invaluable in keeping conservatism front and center in the social media. Michelle pointed out that Twitchy, with its wide range of coverage encompassing topic areas where conservatives rarely tread, including entertainment and the full range of media, has been “reaching out to non-traditional people and giving (them a conservative) perspective” they might not otherwise ever see.