This is something I found a few months ago. I imagine the bundling works much the same way as cable channels, where they sell advertisement time based on the slogan that a company has access to XYZ number of viewers. However, unlike cable channels, you get to pay for what you like instead of paying cable networks for the ability to sell you to advertisement campaigns.
Centralized authority creates solutions by making sure people can do A and not do Z. Individual choice creates solutions by exploring all things in life minus the path chosen by authorities.
Even though I avoid social media like the plague, their use of FB and free social networks is a non-coercive ability to spread the word amongst potential buyers and sellers. Instead of making someone buy a cable package of 500 billion channels with nothing good or virtuous on them, so that you pay for the privilege of advertisers sending you commercials, the package is built and then people come and buy it if they wish. Imagine if cable only offered you 2 channels which you wanted to watch and nothing else, at 3% of the monthly price.
In a few generations, successful work from the ground up using free will, ultimately ends up as an authority, a centralized institution. But all things that live will die, so there’s no point refusing to live in the now just because of the future.